Our vision
“A world where health insights flow effortlessly from shopping baskets, helping households eat better, live healthier, and take control of their choices – making good nutrition accessible to everyone.”
Our Founders, James, Conrad and Nick
Looking after your family’s nutrition feels like an uphill climb doesn't it? Figuring it out, managing guilt, and dealing with endless choices. Most of us have had enough of failed diets, food journals, and rules nobody remembers.
That’s where our founders, Conrad, James and Nick had a thought. After decades working on major data projects for international banks – they reunited in 2023 and asked, “What could we learn by applying these skills to the data of everyday life?” This led to the thought that getting healthier may not mean looking for something new but could start with something you already have:
Your shopping.
Every trolley you push (or click on) tells a story – the biscuits, the broccoli, the impulse buys in the middle aisle. Supermarkets have been collecting this data for years, but it’s messy and fragmented. With our expertise, we made sense of it – combining it with nutrition research to create something meaningful. But this time, not to just sell you more stuff. This this is your data, and it’s time to take it back.
