No food diaries.
No blood or gut tests.
No complicated dieting rules.
Just smart and personalised feedback.
Every Time You Shop.
3 Smart Steps To Better Health
Get Started - Its 100% FREE
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Sign up for FREE and create your Truth Trolley account.
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Once you've signed up, instantly access our exclusive library of ready-made templates to request your supermarket loyalty data.
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The requests are made directly by you to your Supermarket - no need to share any personal details or documents with us.
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As soon as your data arrives, upload it securely to your Truth Trolley data dashboard.
Need a hand?
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If you hit any snag - whether requesting or uploading our Data Requests team is here to help. Just email hello@truthtrolley.com and we will help you sort it.
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If we don't yet support your Supermarket, let us know as we are constantly updating the list of Grocers we support.
Discover Your FREE Truth Trolley Score
As soon as we’ve processed your data (usually within a few hours, but at most 48 hours), you’ll get notified that your Truth Trolley Score & Reports are ready.
Your Snapshot Report
A quick overview of everything that matters:
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Overall Score & Trends - see how your shopping health has evolved year-over-year.
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High-Level Recommendations - quick wins to boost your score.
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Your Truth Trolley Persona - the shopper profile that best fits your habits.
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Spend Breakdown - a glance at where your grocery budget goes.
Want to Dig Deeper? Explore Our Full Reports
Usually available for £25, we are currently offering our reports package for FREE for an introductory period only.
Beyond your Snapshot report, unlock three in-depth analyses packed with scores, insights, and personalised tips:
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Nutrition Variety Report
Gauge how balanced your basket is across key groups—Fruit & Veg, Whole Grains, Protein, and more.
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Moderation Report
Track ingredients to enjoy in moderation—Sugars, Salt, Fats, Ultra-Processed Foods, Alcohol, and Empty Calories.
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Vitamins & Minerals Report
Understand whether your average shop delivers the vitamins & minerals you need every day.
Take Action: Chat with Trudy, Your Personal Nutrition Expert
Trudy transforms your Truth Trolley Scores and Reports into practical, evidence-based advice that fits your household’s real habits — no generic tips, no fad diets.
Chat with Trudy to pinpoint two or three simple, personalised steps to improve your next shop. Every recommendation comes directly from your own data, not assumptions.
Want To Track Your Progress? It’s Easy!You can now upload paper receipts straight to Trudy. They’ll be stored in your Truth Trolley account and automatically factored in when you next refresh your loyalty data.
Trudy will combine everything — loyalty data, receipts, and your past reports — to show exactly how your habits are changing over time.
Refresh When You’re Ready
Whenever you’d like an update, just re-request your supermarket loyalty data. We’ll process it, refresh your Truth Trolley Scores and Reports, and Trudy will guide you through what’s improved — and what to focus on next.
Check in weekly, monthly, or even annually — it’s your journey, at your pace.